🍪 Zuck’s got threads

Happy Thursday, friends. May Q3 bring you as many wins as Joey Chestnut in a hot dog eating contest. In the meantime, here’s a live look at our offices now:

Alright enough of the shenanigans. Let’s get to the good stuff.

In the oven this week:

• 🧵 Zuck’s got Threads

• 🗳️ Poll of the week: is the Twitter copycat here to stay?

• 🍪 Cookie crumbs: 5 bite-sized headlines and an extra one for fun

• 💬 Tweet of the week: NFTs are down bad

• 🍫 Chocolate chips: 3 snappy internet finds

• 😂 Snickerdoodles: memes for the weekend

FRESHLY BAKED

ZUCK’S GOT THREADS

Mark Zuckerberg.

Some people call him Zuck.

The Senate calls him a robot.

His employees call him the Eye Of Sauron.

But we call this man fabric, ‘cause he’s got THREADS!!

And not just any kind… IG just launched a new app called Threads, and it’s supposedly Meta’s “Twitter killer.”

Here’s how it works:

• It’s a standalone app that’s built on top of Instagram, so you can log in with the same account and have the option to follow people you already follow on IG.

• You can post text updates up to 500 characters and see a home feed of other tweets I mean threads.

• It’ll have some sort of decentralized component, where you can interact with other social networks like Mastodon. (This part is still being worked on.)

We’ve used it a few times and it already feels like an earlier version of Twitter. And building it on IG gave it a natural boost. A few hours post launch, Threads climbed to the #1 spot on the app store charts:

It’s bad news for Elon, who struggled it up big time this week.

It all started when he made an announcement about “system manipulation” on Twitter:

After the post, everyone on Twitter started seeing these "rate limit exceeded" messages, and boyyy were they pissed:

But the most hilarious part of this whole thing is that some web developer noticed a bug in Twitter's web app, which caused it to send requests to itself in an infinite loop.

Apparently it was sending hundreds of requests a minute, which was overloading the whole system. LOL.

So basically, Twitter itself was the culprit of its “extreme levels of system manipulation.”

If that ain’t pure comedy, I don’t know what is.

Ya just can’t make this stuff up.

It's amateur hour at Twitter, and Zuck's right on time.

POLL OF THE WEEK

IS THREADS ACTUALLY A TWITTER KILLER?

Zuck’s copying has seen kinda mixed success… IG Stories and Reels took off, but a most other clones didn’t (Clubhouse, Substack, BeReal, etc.) Do we think Threads is here to stay?

COOKIE CRUMBS

BITE SIZED HEADLINES

FROM THE COOKIE JAR

TWEET OF THE WEEK

The one thing more volatile than your ex-girlfriend?

NFTs.

The big names like Bored Apes and Cryptopunks have generally been safe from the worst price swings, until now.

Now their floor price is... well, on the floor.

Bored Apes are now down 88% from 2022 highs. (They’re currently hovering around 30ETH, which translates to about $60K, so not exactly cheap, but still.)

Brutal for the bag holders.

But if you’re in the market for a blue chip NFT, it looks like this July 4th sale might just stick around for a little while longer….

CHOCOLATE CHIPS

OUR FAVORITE FINDS

• How much top CEOs get paid, ranked by WSJ.

• How to overcome self doubt with the confidence portfolio.

• 100 little ideas that explain how the world works. My favorites:

  • “The more expensive something is, the less likely you are to use it. Ferraris sit in garages; Hondas get driven.”

  • “Members of a group become lazier as the size of their group increases. Based on the assumption that ‘someone else is probably taking care of that.’”

SNICKERDOODLES

THURSDAY MEMES

 😂 

What'd you think about this email?

• 🍪🍪🍪 Top notch!

• 🍪🍪 Meh... could use more milk

• 🍪 Undercooked, do better